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The subtitle matters more than your headline!
What if you saw your subheading as a new opportunity to introduce the personality of your story and your intent?
1- Subtitle plays a key role in the reader’s decision process.
Headline answers to: “What is this article about?“
The title helps your reader answer “No” or “ Yes, maybe”.
As a reader, “No” means that the topic itself doesn’t interest me, or that I reject it from my reading intent. Like a relevance check, the title allows you to move on quickly to another text.
“Yes, maybe” means that the title deserves a closer look. I pause to see if it speaks to me.
The subtitle helps me answer the question: “Why am I going to read this article?”
The purpose of the subheading is to stimulate my interest as a reader. This is where you specify the narrative perspective you’ve chosen as the author, the content I should expect to find in the article, or the key references that you’ve used.
In this sense, this short paragraph should be considered as a web description. Keep it short (80 characters maximum) and articulate your thoughts clearly (one or two sentences…
